Method

 

 

PAOLO PROSSEN CREATES POWERFUL BRANDS.

WE ONLY HAVE 4 SECONDS TO SELL YOUR BRAND.

A POWERFUL BRAND SAYS IT ALL.

OUR METHOD MAKES SURE YOUR UNIQUE SIGN IS VALUED.

METHOD

ANALYSIS

Deepening the knowledge of your product, service or Company, we will analyse your uniqueness, benchmarks, promises, results, your aims to exceed your audience’s expectations. Smartly mapping your potential market is the first step for creating powerful brands.

STRATEGY

Moodboards and primary sketches of new ideas are shared with you in this step, allowing the beginning of a creative process that will define the path to the desired outcome.

CREATIVE PROCESS

A presentation of three main creative concepts aimed at offering powerful possibilities.

Following the debriefing, we develop the creative process that will enable you to powerfully make a choice.

DEFINING

Final lay outs and first prototypes are presented for testing and fine tuning.

Creation of handbooks and styleguides, training courses ensuring a powerful launch of the project.

LAUNCHING

One Brand, one message.

A consistent, state of the art comunication is applied on all medias, under the eye of a needle supervision.

UPKEEPING

Monitoring the brand’s performance during time, ready to intervene with new strategies and creativity as needed to keep the brand’s power alive.