Valentine’s and Spring promotion:
Branding, Promotional materials,
Packaging, Gifts, POP material.
Request: Develop the communication of a series
of promotions, starting from Valentine’s day,
dedicated to the experience of love,
towards yourself, family, friends and significant others.
Result: An elegant, cutting edge series of materials.
T-shirts: a gift you receive purchasing a Valentine’s gift in one of the 250 Swarovski shops in Italy.
The T-shirt comes with an enticing packaging.
High-impact point of purchase material created a growth in number of sales.
A second promotion started after Valentine’s Day (it should be in stores right now): with a 140,00 euro’s puchase you get a Lifestyle Box, that allows clients to enjoy a trip or a dinner or a Spa treatment – for two.
The first roughs of the promotion – meant for men and women – quickly evolved into the actual design seen on the Tees.