We designed the style guide for several lines of products based on the brand of Real Time itself.
Real Time is the most followed theme channel in Italy today.
72% of Italian women – and a high percentage of gay men, too – are following and talking about its programs
every day.
It felt natural to build the packaging line with vibrant colours, basing the whole concept on a pomegranate and it seeds, which is universally a symbol of good luck, prosperity and fertility.
Concepts is focusing on three different areas, Cooking, Beauty and Home, the main themes of the Real Time TV world.
My personal experience? I loved working with Real Time.
PAOLO PROSSEN 