We designed the style guide for a brand which is, in fact, a seal:
Real Time is selecting a series of product that are in line with the lifestyle the channel is proposing.
Real Time is the most followed theme channel in Italy today.
72% of Italian women – and a high percentage of gay men, too – are following and talking about its programs every day.
It felt natural to build the packaging line with delicate colours, basing the whole concept on the universal symbol of here-now.
Real Time Selection is focusing on a cool hunting in three different areas, Cooking, Beauty and Home, the main themes of the Real Time TV world.
My personal experience? I loved working with Real Time.
PAOLO PROSSEN 