Italian Luxury Craftsmanship is a new company created by a group of entrepreneurs who share a passion for goods of superior quality.
They noticed that Italian quality was getting lost for a series of reasons – lack of entrepreneurship, organization, investments and internationalization. Their aim is to bring their expertise to those of many companies that are in fact a national heritage that is at risk of disappearing. The logotype I created is inspired by ’50s Italian logos and Roman numbers. Among other proposals, we chose an acronym without symbolism, leaving the brands in ILC portfolio speak with their products. Italian Luxury Craftsmanship is a container that can change with its content. http://www.ilcbranding.com