Caitlyn is one of the best groomer, based in Oakland, near San Francisco, in California. We discovered to share few passions: Welsh Terriers, art and graphics, antiques!
While she was expecting a beautiful baby boy, we started talking about her future business. I was impressed by her determination and how she, with a little help from her husband, made an intelligent business plan. I was briefed professionally and it showed from the proposals of the first presentation.
I presented 3 proposals, giving the possibility to choose between three different styles and points of view:
We all felt the functionalist had a young, cutting edge strength. The logo was based on an Akzidenz Grottesk font, modifying and connecting the letters: it looks like a pack following its leader, attentive, and ready to go.
The wired, rigid hair lines are meant to be important because they show the strength of Caitlyin: stripping is the difficult art of grooming a wire haired dog, like my dog. Many claim to be good at imposing order on those hair. Only few are as good as Cait!
Leading The Pack will open in September.