“How could we name a Tannery that prints calf leather hides with a multitude of fancy prints and makes custom made fast, luxury cars’ seats and furniture with them?” The clients are an Italian, international couple from Vicenza, full of energy and ideas. They are fast thinkers and I began cooking the elements in my mind. Tannery + Fast + Cattle Branding = Tannery + Cannonball race = Tannon.
Their family’s tannery was born in 1946. I wanted the brand to be metallic.
Here is the inspirational text we wrote together in the beginning.
THE ROAD FROM TRADITION TO INNOVATION HAS A CUSTOM PATTERN FOR EACH ONE OF US.
TANNON transforms the best hides into refined design shapes. Every Tannon product is hand crafted with authentic bovine hides.
Natural imperfections of tone and texture are to be considered precious signs of the product’s originality and uniqueness. The base tan is traditionally made only in wooden drums maintaining the natural touch and feel of the hide.
Italian Imagination becomes Reality.
The full logotype.
An example of the product with my favorite print, a brown/green camouflage.
The business cards are samples of prints.
Tannon has its own pattern.
The institutional brochure.
The Tshirt, used by staff in fair stands.
A very simple and easy to browse website for the start up of the company.
Please, visit http://www.tannon.it
PAOLO PROSSEN 