Farmacia Foraggi

Three partners, three pharmacists recently opened shop in a square in Trieste.

Once a beautiful suburb with outstanding buildings and the hippodrome, now run down, the area lacked basic services: the pharmacy quickly became the heart of the area, a friendly place where to ask for advice, help with the reservation of specialistic examinations, medicines and cosmetics.

I found the keywords in the brief and interviewing the three partners: three kind professional, heartfelt help on a crossroad. I abandoned quickly the idea of wheat ears in the logotype (foraggi means forage in Italian and wheat is a symbol for prosperity).

Being the cross the international symbol of a pharmacy, my objective was to create an identity that would communicate something personal about the people.

The greens on white create a sense of natural cleanliness.

I added an element of playful fun, a piece of the logo filled with all they have to offer, exceeding client’s expectations.

It’s a small assignment and yet, less is more, no? I gave all I had in store because every client is important, especially if it’s friends beginning a new venture.